He was on the start-up team for C/Net as well as ZDTV. Former editor and consulting editor for InfoWorld, he also appeared in the New York Times, LA Times, Philadelphia Enquirer, SF Examiner, and the Vancouver Sun. Previously a columnist for Forbes, PC/Computing, Computer Shopper, MacUser, Barrons, the DEC Professional as well as other newspapers and magazines. Dvorak is a columnist for and the co-host of the twice weekly podcast, the No Agenda Show. One thing is for sure: the experiments continue. And maybe it will keep some publications in business. Then again, there is probably no other way to make sure it does not get blocked. It's typically camouflaged to look like regular content. What's bad is the fact that the publication feels the need to trick us into thinking it is not an advertisement when it is. In fact, that is what a native ad does, which isn't a bad thing. Explain the benefits of the product and why people like it. It should tell us about the product and why it is good. I personally think native ads are a plague, but ironically, they are probably the only good form of advertisement.Īt the beginning of the modern advertising era, it was said that a good advertisement is educational and should be knowledge-based. It all devolved into what is called native advertising (Opens in a new window), often in the form of articles that are promotions for some item for sale. It all began after the banner ad slowly stopped working, largely because Web users had developed " banner blindness (Opens in a new window)." It's one experiment after another, some of which are still happening today. This evolved into elaborate Flash-based pop-ups, many unblockable at the browser level ads that slid in and out of the frame, often for no good reason and videos on the page that auto-play right away or after a slight delay. The advertising experimentation that came with it made matters worse by annoying the readers with giant pop-up ads. Online advertising can't sustain the large staffing that many old print publications enjoyed. The lure of online advertising, even with mixed results, has become the thing to do. The kind of advertising revenue that the printed products collected were enormous, but that is largely over. Sites such as PCMag or any of the newspapers cannot adjust the books fast enough to stay in business. The product does not do much for page layouts, leaving holes here and there.īut is this good? Advertising drives the free Web. The coy teaser adsthe worst are intact, as are a few other tricky ads. I tested AdBlock Plus, and it does indeed block most ads on the Web. Yet, what I do not want are more ads from Google and Microsoft. Golly, I wish I would have thought of this idea. What kind of game is this? Is AdBlock Plus servicing the customers or just setting up a unique proposal by becoming a gateway to otherwise inaccessible Web surfers? Here is the paragraph that got my attention: "One digital media company, which asked not to be named, said Eyeo had asked for a fee equivalent to 30 percent of the additional ad revenues that it would make from being unblocked." Eyeo makes the AdBlock Plus software, which is currently at about 300 million downloads and more than 50 million monthly active users, the FT said. As noted (Opens in a new window) by The Financial Times, Google, Amazon, Microsoft, and Taboola are among those who have paid up. Unless the advertisers in question pay AdBlock Plus to unblock them, that is. How to Set Up Two-Factor AuthenticationĪdBlock Plus (Opens in a new window) is an ad-blocking browser extension you can install to rid your Internet experience of pesky pitches.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.
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